2012 WINE SALES IN U.S. REACH NEW RECORD:
RECORD CALIFORNIA WINEGRAPE CROP TO MEET SURGING DEMAND
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SAN FRANCISCO
— Wine sales in the U.S. from all production sources—California, other
U.S. states and foreign countries—increased 2% from the previous year to
a new record of 360.1 million 9-liter cases with an estimated retail
value of $34.6 billion, according to wine industry consultant Jon
Fredrikson of Gomberg, Fredrikson & Associates in Woodside. Of the
total, almost two-thirds or 207.7 million cases of California wine
account for a 58% share of U.S. wine sales with an estimated retail
value of $22 billion. Including exports, 2012 California wine
shipments to all markets in the U.S. and abroad reached 250.2 million
cases.
"The
U.S. is the largest wine market in the world with 19 consecutive years
of volume growth," said Wine Institute President and CEO Robert P.
(Bobby) Koch. "Competition for retail shelf space and consumer
attention is intense, so California's high quality, record winegrape
harvest in 2012 could not have come at a better time. California
vintners continue to respond to growing worldwide demand with a wide
array of outstanding wines from regions throughout the state and Wine
Institute is supporting the effort by opening markets and eliminating
trade barriers in the U.S. and abroad."
"Wine
shipments to the U.S. market climbed by nearly 50% since 2001 and it is
likely that American consumption will continue to expand over the next
decade as wine continues to gain traction among American adult
consumers" said Fredrikson. "The amazing diversity of choices and
exciting new offerings are attracting new consumers and boosting
consumption. Among the key growth drivers are favorable demographics, a
widening consumer base and increasing points of distribution in both on-
and off-sale outlets. For example, Starbucks is now serving wine in
some key markets and Amazon.com and Facebook Gifts both sell wine
online."
Varietal Trends in Chain Retail Outlets
Wine
sales in U.S. food stores and other off-premise measured channels from
all domestic and foreign producers grew 2% by volume and 6% by value,
according to Nielsen, a global provider of information and insights into
what consumers buy. California wines grew faster than the overall
category by a full percentage point. By varietal in the table wine
category, Chardonnay remained the most popular varietal with a 21% share
of volume, followed by Cabernet Sauvignon, 12% volume share; Merlot, 9%
share, and Pinot Grigio/Gris, 8% share. The largest percentage gains
were Muscat/Moscato, up 33% in volume with 6% market share, and domestic
red blends/sweet red wines, up 22% in volume with 5% share of market.
Also of note was Malbec, up 21% by volume with a 1% share.
"Consumers
have more access to wine throughout the country with wine-selling
locations expanding by well over 50,000 from five years ago.
Off-premise retail outlets grew 15% to almost 175,000 outlets, while
restaurants and other on-premise outlets increased 12% to 332,000
locations in the U.S.," said Danny Brager, vice president of the
beverage alcohol practice at Nielsen. "Retailers recognize that wine is
a large and growing category, even in economically challenging times,
and tends to attract upper income consumers and all legal drinking age
groups. Wine also pairs well with food, leading to larger, more
profitable shopping baskets."
Sparkling Wine and Champagne
Shipments of sparkling wine and champagne reached 17.7 million cases in
2012, up 2% over the previous year. California sparkling wine grew 3%
with Moscato based sparklers driving the growth. While overall total
2012 volume slowed after a major surge in 2011, sparkling wine shipments
to the U.S. in 2012 were at their highest level since 1987.
U.S. Wine Exports
U.S. wine exports, 90 percent from California, reached $1.43 billion in
winery revenues in 2012, an increase of 2.6% compared to 2011. Volume
shipments reached 424.6 million liters or 47.2 million cases. Of the
top markets for California Wines, the European Union's 27-member
countries are the largest accounting for $485 million, up 1.7%; followed
by Canada, $434 million, up 14%; Hong Kong, $115 million, down 30%;
Japan, $111 million, up 6%; China, $74 million, up 18%; Vietnam, $27
million, up 22%; Mexico, $20 million, up 4%; South Korea, $16 million,
up 26%.
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1 comment:
Yes wine sales are increasing and also many of them prefer to buy wine online
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