Profits focus on helping women, a lifelong goal of Cheryl’s.
Since September Cheryl ‘hit the pavement with the HandCraft Team’ and participated in the ’16 mile Walk’ in the Bay area (SF) and the the‘3 Day Walk’ in Atlanta. She will donate up to $100,000 in 2013, as well to Breast Cancer Prevention and Awareness.
In 1935, Gaspare produced the first vintage.
The rest is history.
Since the early days of her wine career, Cheryl has experienced every facet of the wine world, from PR to picking and sorting grapes.
What has evolved is a dedicated, focused, involved person who has found her objectives in life through the wine experience.
Cheryl explained that 80% of wine purchases are by women.
Cheryl wants to produce wines that are approachable, wines that can be purchased today and consumed tonight. She wants food friendly wine.
Her wine labels instruct the consumer through pictures as what aromas and flavors are in the bottle and what the wine will taste like. This instruction suggests what types of food the wine will pair best with.
The label is like a ‘scratch and sniff’ for adults.
The in genius idea helps take the guesswork out of wine selection for food.
For example, in the Chardonnay, the Italian varietal Malvasia Bianca exists.
Cheryl wants the wines to show their character of the varietals.