Sunday, October 11, 2009


On October 13th & 14th the U.S. DRINKS CONFERENCE will take place at the Helmsley Park Lane Hotel located at 36 Central Park South.
This year's exciting and necessary conference is for wine, beer and spirits executives with responsibility for the U.S. market. Strategies will be presented from leaders in the field, including, Mike Berkhoff (CEO of BevMax Corporation); Chris Adams (CEO of Sherry-Lehmann); Bill Earle (President of National Association of Beverage Importers); Serge Lozach (Managing Director SOPEXA USA); Leonardo LoCascio (Presiedent and CEO of Winebow) and William Slone ( CEO of Beverage Media Group), just to name a few.
Please go to for a complete list of speakers, pricing and agenda.
The agenda is intriguing. Sessions covering topics that are critical to the industry include:
US Market Overview: Entry, Economics and Approaches; US Spirit, Wine and Beer Overview: Structure, Trends, and Consumer Behavior; How to Launch your Brand: Allocating Budgets and an Overview on Social Media Marketing; Panel Discussions including: What made these Brand Introductions Successful?; What's all of this talk about social media marketing?; How does a new Supplier develop a relationship with a Distributor?; How to enter the US Market? and Legal Do's,Don'ts and How To's.
This conference is a must for wine, beer and spirits executives with responsibility for US Markets, as well as those purchasing execs with export responsibility.
Case histories will be discussed with candid insights and lessons to be learned. The current market data and research US consumer trends will be discussed.
This promises to be a special event with insight from top professionals, shared, honestly with peers in the industry. Please go the website and look at the agenda and speakers. It will be worthwhile and may help shape your companies future.
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