Thursday, May 6, 2010

CAN YOU SPOT WHICH ONE IS YELLOW TAIL RESERVE? A BLIND WINE TASTING..by Philip S. Kampe

We all know that YELLOW TAIL has dominated retail sales in North America for several years.
Most of us are not fans of the wine, but, regardless, agree that YELLOW TAIL has been good for the industry.

YELLOW TAIL has created many opportunities in the wine world for SALES. And that is POSITIVE.

YELLOW TAIL is WINE 101 PLUS.

Why would I write about YELLOW TAIL?
The answer is easy.

I received an Invitation from DOUG FROST which read, " DOUG FROST JUST WANTS TO KNOW IF YOU CAN SPOT WHICH ONE IS YELLOW TAIL RESERVE ..WELL, CAN YOU?

The Invitation goes on to say, " John Casella has created one of the most Successful wine brands in modern history, and the meteoric rise of his brand, YELLOW TAIL, helped to fuel Australia's rise to dominance in the world marketplace. Now Australia, as a brand is struggling, but, YELLOW TAIL, as a brand, continues to dominate. WHAT'S UP??

What do the Top Palates in Winedom really know about John Casella and YELLOW TAIL?

John has remained one of the industry's few stalwarts, and while other big names have left growers in the lurch ( to put it charitably), John has expanded his grower contracts, quietly supporting vineyard owners, and now sourcing fruit from some of the top vineyards in Australia for his YELLOW TAIL RESERVE wines.

Do his Reseves do justice to the fruit from some of Australia's most coveted vineyards? Well, that's up to you to decide. Doug Frost MS, MW and John Casella ask for your attendance at a BLIND tasting to learn more about Casella's actions in support of his challenged industry colleagues.

And to TASTE TELLOW TAIL RESERVE against a suprising field of highly regarded, international wines.

BLIND, of course!!

The CHALLENGE is REAL...

Fourteen other critics plus myself will decide YELLOW TAIL RESERVE'S' FATE!!
And the RESULTS are.........

PHILIP S. KAMPE
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