Although it is possible to create appeal for a particular bottle of wine by choosing an unique bottle design, it is just as easy, sometime a little more practical and more cost efficient to become creative with the label design. This is especially the case when a winery chooses to create the label design themselves rather than have an outside company create their labels for them. With the emergence of a number of user-friendly computer programs that allow you to manipulate images, it is becoming infinitely more easy for a winery to create their labels which means that the creation of interesting label designs will see an upswing. In fact, the Ontario Wine Awards has a category in their competition that is exclusively about the label design of the submitted wines. In recent years, winners in this category have been Megalomaniac Wines, The Organized Crime Winery, Wayne Gretzky Estates, Flat Rock Cellars, Lailey Vineyard, Thirty Bench Winemakers, Norman Hardie Wines, Coyote’s Run Estate Winery and Pillitteri Estates Winery.So, what are the wineries looking for when they create their unique labels? It first needs to start with answering the question, “what image is the winery trying to present to the wine consuming public?” Well, the answers are as varied as the wineries behind these labels. Some of them are trying to position themselves as ultra-premium, over the top, powerhouse wines. Others are wineries that are made up of young winemakers who have a creative streak they want to express. One winery is trying to create as much buzz and excitement about their winery and their wines that they decided the best way to go is to create a series of unique labels that highlight certain aspects of the story behind the winery’s name. Here are just a couple of examples:
Since one person’s tastes in wine are different from another person’s tastes in wine, it is not easy to say which is better. From a personal standpoint, there is a time and place for just about every wine from every winery and where I may choose to use something from i baci or Wayne Gretzky Estates for a big party, I may lean towards an ultra premium winery like Flat Rock Cellars or Foreign Affair Winery for VIP guests or a special dinner. So, what are your thoughts? Is there a wine that you have gravitated towards in the past simply based on the label? What was the wine like inside that intriguing packaging? Would you buy it again?