Tuesday, February 23, 2016
Provence Rose Increases Sales to the U.S, by 58% in 2015 posted by Philip S. Kampe
As we all know in the business, rose wines are a 'hot product'.
According to Michael Romano of Romano Brands and importer/distributor of Maison Belle Claire rose from Provence. 'sales during the past 18 months have been off the chart. There seems to be no end for the love of roses in America.'
Figures indicate that 2015 was a banner year with rose exports from Provence. Sales grew 58% by volume and 74% by value, according to the French customs agency and the Vins de Provence trade group(CIVP).
The rise of rose exports to the U.S. marks the 12th year in a row of double-digit growth for this segment. Provence rose outpaced the overall rose category with average bottle price over $12.
Overall, Provence rose accounts for 42% of all French rose sold in America and 30% of all roses sold in the U.S.