“To succeed in the Languendoc region of southern France, you
need a clear understanding of the region and its visible and not-so-visible
potential. A true example is Tautavel or
La Liviniere where we were pioneers. You need a clear strategy to become the
leader in premium wines in the south of France. Ten or fifteen years ago,
selling a bottle of wine was 60% a matter of quality. Today, it is one third
quality, one third distribution network and one third marketing”
Winegrower Gerard Bertrand sums up the wine scene in France and speaks for the rest of
the producers worldwide.
Gerard inherited his passion for wine and his love for the
Languendoc region from his father, Georges. His father was a pioneer in
creating and marketing super-premium wines from the region.
Gerard Bertrand, at age ten, had his first experience in harvesting and
winemaking with his father. At age twenty-two, Gerard took over the family
business after his father, Georges, untimely death.
When Gerard turned twenty-seven, he purchased Domaine Cigalus and Chateau
Laville Bertrou , adding significant properties to his winemaking portfolio.
Today, Gerard owns six properties in the
Languendoc-Rousillion region and has over 900 acres of vineyards.
In addition to his vineyards, Gerard partners with over
forty growers and over ten co-ops to source grapes. His wines range from
affordable to collectable.
In 2002, at age thirty-seven, Gerard Bertrand purchased Chateau I’Hospitalet
and started to develop wine tourism on his property.
His vision has paid off.
Chateau I’Hospitalet sits within and is surrounded by 2500 acres of trees,
flowers and vineyards. Committed to sustainability and ECO friendly agricultural
practices, Chateau I’Hospitalet has been deemed as a “Carbon Neutral Estate”—a
symbol that designates harmony between nature and the environment.
This is a very rare award and is cherished by Gerard
Bertrand.
The Chateau has thirty-eight guest rooms , a bar and lounge
and a wine tasting cellar . Since 2004, the estate hosts an annual
International Jazz Festival.
Chateau I’Hospitalet, located near Narbonne, overlooks the sea and is dedicated
to the Mediterranean lifestyle and wine culture of the region.
Chateau I’Hospitalet is considered and recognized as one of France’s premier
hotels and restaurants.
Gerard, a celebrated ex-Rugby player, recently explained his
wine philosophy to me. He said in simple terms: “If you understand the
evolution in consumer behavior toward expressive, well-balanced and elegant
wines that are sold at fair prices, you will then succeed”.
And Gerard Bertrand has!
THREE WINES TO TRY….
CREMANT de LIMOUX ($16.99) is an aperitif, a sparkling white wine that is
full-flavored, crisp and elegant. Aromas of hazelnuts, lavender and white roses
prevail. The bubbly wine is made from 70% Chardonnay, 20% Chenin Blanc and 10%
Mauzac. This wine is well-balanced and has great acidity and is a real bargain.
TAUTAVEL ($13.99) is a red wine that is made from 50%
Grenache, 35% Syrah and 15% Carignan. Aged ten months in oak, this exceptional
wine is dark fruit driven that shows a special sweetness on the palate. The
tannins are well-balanced and pair well with mature cheese and grilled red meat.
VIOGNIER ($14.99) is an exciting, crisp, white wine that pairs perfectly with
all types of fresh seafood, chicken and shellfish. The bouquet of tropical
flowers, hazelnuts and figs is overpowering, yet tame. Great acidity and
balance make this a perfect summer wine.
GERARD BERTRAND is a name to remember when searching for high quality wines at
reasonable prices.