Monday, December 5, 2016

New Wines of Ancient Thrace to continue its promotional program in Chicago, Illinois and Houston, Texas, USA after big success in Shanghai, China and Hong Kong.

The recent success of the Bulgarian Wine Export Association in Shanghai, China and Hong Kong and the kind words of many wine buyers and wine specialists from these promising markets show the right direction of the quality of the presented wines of New Wines of Ancient Thrace and the possibilities for penetration on the American market.
Two important events are in the schedule of Bulgarian Wine Export Association (BWEA) – beginning of May the wineries will attend the World Wine Meeting Chicago and then in June they will return to Houston for the second time participating in Wine & Food Week.
The events will attract importers, distributors, major retailers, media, supermarkets and restaurant owners, wine professionals from Chicago and Houston area. Several events are included in the program of the wineries’ representatives who believe that the wine business and the wine loving audience in Chicago and Houston will be thrilled by the new wines, coming in this growing wine market.
New Wines of Ancient Thrace is a promotional campaign of the Bulgarian Wine Export Association (BWEA), established in 2012 with the main objective to actively introduce high-quality European wines to new markets. The main activities of the Association include: wine promotion, organization of conferences, workshops and seminars with promotional and informative purposes, support for the increase of wine export through the creation and management of projects, financed by EU funds, to penetrate to some of the most important world wine markets, to show the new modern face of the old Thracian wines.
 “We are thrilled to return in the States with many more activities this year!” says Galina Niforou, BWEA chairwoman. “The quality of our wines was never so high, we have all the necessary elements for competing in this important wine market – good quality, good price/quality ratio, interesting new local varieties, great packaging and highly motivated winemakers to do their best for making even better wines year after year. I’m sure that all the wineries, participating in this project will find the right distributor and will start selling their wines in the US market. Have you ever tried Mavrud? Or Melnik, Rubin and Gamza? You will be amazed! Our wines are really the well kept secret from the land of Spartacus!”
Thrace is one of the oldest wine producing areas in the world with evidence of wine production dating back to 4 000 BC. The Thracians were numerous tribes who worshipped wine as a divine drink. Thracian wine was even mentioned in Homer’s The Illiadas the finest wine there was.
It is believed that the world’s first documented wine appellation was designated in nowadays in this land  when in II century AD emperor Antonius Pius proclaimed the vineyards in Lower Mizia (part of Thrace) as protected.
New Wines of Ancient Thrace  proudly highlights  the facts that wine has been made in this land for 6 thousands years. Cult of the god of wine Dionysus actually originated from ancient Thrace. The Thracians drank their wine undiluted with water; this was the main difference from the ancient Greeks who poured 3 parts of water and one part of wine into their Phiale.
For the Thracians, wine was a sacred element of religious practice. The best-known pieces of gold and silver, which depict ritual wine drinking situations with the god Dionysus, are found in this land.
Actually Thrace is the oldest place of wine making in Europe. Its vineyards share some of the same soil characteristics and latitude of famous wine growing regions in Bordeaux, the South of France and Central Italy.
Its tradition along with the modern state of art wineries are giving the brilliant results of high quality wines produced from indigenous grape varieties like Mavrud, Melnik, Rubin, Gamza, Dimyat, Red Misket, etc. 
The international grape varieties like Cabernet Sauvignon, Merlot, Syrah, Pinot Noir, Chardonnay, Sauvignon Blanc are also widely planted there and giving some word class examples.
The country is devided into 5 wine regions, each with its specific terroir and climate conditions, but all of them suitable for high quality winemaking.

Grape varieties
Considered to date back to Ancient Thrace times, Mavrud is a red wine grape, which for centuries has been exclusively grown in the region of the ancient Filippopolis, north of the Rhodoppe Mountains. This variety is normally used for making dark wines with deep color and soft taste.  Its cultivation is difficult and requires special dedication. However, the unique quality of the wine made of Mavrud is worth the effort!

The Melnik vine is a red grape variety, grown in the region of the Struma valley, which is characterized with Mediterranean climate. According to a legend, the wine made of Melnik vine was among the favourite wines of Winston Churchill. This variety can produce increasingly powerful wines with rich texture, exotic perfume and soft tannin.

Cultivated since ancient times, the grape variety of Gamza, also known as “Kadarka”in many Balkan countries, is best grown in the Danube region. It produces vivid red wines with pleasant fruit taste and distinct freshness. This variety requires very specific climate conditions, which is why it is predominantly cultivated in the region of the Danube valley.

Known for its aromatic grapes, Dimyat has been grown for centuries in the Black Sea region. Dimyat wines have a sweet taste, strong aroma and light color. The grapes of  Dimyat ripe in late September. This grape variety is the most popular one in the Black Sea Region.

According to the legends, ancient Thracians have been very keen consumers of Pamid wines, characterized with pleasant light and fruit taste. While it has been widely cultivated by Thracians over a number of centuries, nowadays it continues to be grown specifically in the region of the Thracian valley.

A successful crossing between Syrah and Nebbiolo
A dark blue-colored wine grape variety, Rubin is the mostly planted in the Thracian valley region. The vines of Rubin , planted along the Thracian valley and bordered by the Strandzha Mountains, tend to produce wines with explicitly rich taste and color. Taste them and you will be amazed!

For more information about the New Wines of Ancient Thrace promotional campaign:
contact:  eng. Galina Niforou, Wine MBA - BWEA chairwoman:,


Luiz Alberto (on behalf of Galina Niforou, BWEA chairwoman)

  • Master of Wine candidate
  • Member of the Circle of Wine Writers
  • Italian Wine Ambassador
  • I combine my passion for wine with social media

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