Tuesday, June 20, 2017
...and then a new foundation was born: #winelover FOR life.
...and then a new foundation was born:
#winelover FOR life.
Elisabetta Tosi's tweet explains it all!
Fight against something and we focus on the thing we hate. Fight for something and we focus on the thing we love.
Simon Sinek -> Follow him on Twitter!
Many of you already know that the #winelover community has a foundation - #winelover against cancer (you can learn more about it here: http://www.winelover.co/chapter-1) - and that we have been raising awareness against cancer (especially against breast cancer, as you can see in the picture above - our very first campaign in Sicily) for almost two years now.
Well, after seeing Elisabetta's tweet, I spoke with my Brothers-In-Wine, Magnus Reuterdahl and Ted Lelekas, to explain why it would be important to broaden the scope of our foundation (instead of being "only" against cancer, we would be FOR many things that would make the lives of #winelover-s better, such as helping people with disabilities, or donating to causes like the fires in Portugal for example, but also why it's important to focus on the positive side of things (again, Elisabetta's tweet says it all.)
They loved the idea! 😃🍷👍❤️
So, I moved to the next step...
I talked to another Brother-In-Wine of mine:
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